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Samsung versus Apple: smartphones and their conscious and non-conscious affective impact
- Walla, Peter, Schweiger, Markus
Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage
- Walla, Peter, Koller, Monika, Meier, Julia L.
Neuroimaging for the affective brain sciences, and its role in advancing consumer neuroscience
- Walla, Peter, Mavratzakis, Aimee, Bosshard, Shannon
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